When Is Reading Festival 2024 In Mumbai. The government of maharashtra is set to launch the 'mahavachan utsav 2024', a reading festival aimed at promoting reading culture among students and enhancing their communication and language skills. The primary venue for the maha mumbai expo is the mmrda ground in mumbai, providing an expansive space for the diverse events and activities.

19 aug 2024 (monday) 34. Superstar amitabh bachchan has been chosen as the brand ambassador of the mahavachan utsav 2024 (mega reading festival 2024) to be held from july 22 to august 30 in the state.